After 20 years working as a footwear buyer for our leading department stores Bettina decided to move over to the other side of the industry & worked as General Manager for a number of leading international Footwear brands.
It was during this time that Bettina recognised a niche in children’s footwear that was under represented in the Australia.

After a few years off to start a family of her own Bettina decided to try a few kids’ styles from home for some leading retail brands in Australia. After immediate success Bettina has decided to venture out with her own brand chillikids and has developed a range of contemporary, casual canvas styles suited to Australia’s emerging kids fashion market.

Fantastic value without any compromise to quality means Australia will now have a great choice over more expensive brands. Styling based on timeless classics will now give Aussie kids an alternative with enduring style.

Attention to detail make chillikids shoes unique, colours are based on the latest global trends mixed with modern styling and little extra detail will make them irresistible to today’s parent looking for a more practical, chic look for their kids.

With over 20 years experience in the footwear industry at every level of the market Bettina brings a fresh approach to children’s footwear in Australia. The chillikids brand is named after a combination of Bettina’s two kids names Lilli & Charlie and is designed from her studio on Sydney’s Northern Beaches.